Brand Management in the Commercial Channel

Brand Management

A brand can have the best advertising campaign in the world and still lose the game at the point of sale. 70% of purchasing decisions are made in front of the product, at the moment the consumer interacts with the channel. That is why brand management at the point of sale is not a complement to strategy: it is a central part of it.
 
 At AV Business & Communication we help leading companies in Argentina ensure their brand is correctly represented at every customer touchpoint, from the shelf to the distributor’s showroom.

 

What does our service include?

  • Design, production, and distribution of promotional materials (POP, signage, displays)
  • Brand presence audits at points of sale with photo evidence
  • Visual and communication standards compliance control
  • Trade marketing actions integrated with distributor incentive programs
  • Sell-in and sell-out campaign management with channel communication
  • Coordination of promoter teams and in-store activations

Trade Marketing + Incentives: the perfect synergy

The greatest effectiveness in channel brand management is achieved when trade marketing actions are integrated with a distributor and sales force incentive program. When the channel has a reason to display your brand well, results multiply. At AV we design that strategic integration like no other company in Argentina.

What industries do we work with?

We have experience in brand management and trade marketing across sectors such as:

Mass Consumer Goods

Pharmaceutical

Technology

Automotive

Insurance

Telecommunications

Retail

Each industry has its own channel particularities, and our team knows them in depth.
Auditorias de calidad mystery Shopper
Performance Recognition, Best Practices, Good Ideas, Cost Reduction, Positive Internal Communication.
Trade Marketing Punto de Venta
Post-sale quality improvement. Incentivizing positive reviews after a good experience. Service recovery strategy.

 

Social media brand rating improvement. Incentivizing positive reviews after a good experience
Gerenciamiento - AV Business & Communication Punto de Venta
In-store presence with sales promoters, merchandisers, commercial advisors, and promotional staff.

Explore real case studies of programs we have designed for leading brands in Argentina.

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Is your brand where it should be at the point of sale?

Let’s talk: [email protected] or call +54 11 5263-7652″

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