
Canned content gets forgotten. A well-designed challenge gets remembered months later.
Knowledge is the most sustainable incentive there is. A team that knows more sells more, retains clients better, and makes fewer mistakes. At AV Business & Communication we complement our incentive programs with training and development sessions designed to transform commercial teams into high-performance teams.
Alejandro Verzoub, president of AV Business & Communication and former president of SITE Global, is an international conference speaker on the topics of motivation, incentives, loyalty, and commercial team management. His over 35 years of industry experience, combined with real-world case studies and practical methodology, make each session an experience that impacts and transforms.
Training topics
- How to design a successful incentive program (Verzoub's 13 steps)
- Customer and distributor loyalty: beyond the discount
- Commercial team motivation: what works and what does not
- The ROI of incentives: how to measure and communicate it to management
- Mystery shopper as a quality management tool
- Trends in MICE tourism and incentive travel
- Recognition culture: how to build it from the top
Training for commercial teams. Service culture and quality. Design of educational platforms.
Product training. Training roadshows and in-company educational events.
Special workshops on creativity and internal communication. Motivational talks.
Outdoor team building events.
Available formats
- 60 to 90-minute conferences and talks for conventions and kick-offs
- Half-day or full-day workshops with hands-on activities
- Multi-session training programs for teams
- Live online webinars and training sessions
- On-site training integrated into incentive trips
Training + Incentive: the winning combination
The most effective approach to transforming teams is one that combines learning with experience. That is why at AV we design programs that integrate training within the incentive trip or corporate event: participants learn in a context of enjoyment, which multiplies retention and impact.
Explore real case studies of programs we have designed for leading brands in Argentina.



Do you need a speaker for your convention or a workshop for your team?
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