Brand Management in the Commercial Channel
A brand can have the best advertising campaign in the world and still lose at the point of sale. 70% of purchasing decisions are made in front of the product, at the moment the consumer interacts with the channel. That is why brand management at the point of sale is not a complement to strategy: it is a central part of it.
At AV Business & Communication we help leading companies in Argentina ensure that their brand is correctly represented at every customer touchpoint, from the shelf to the distributor’s showroom.
What our service includes
- Design, production, and distribution of promotional materials (POP, signage, displays)
- Brand presence audits at points of sale with photo evidence
- Visual and communication standards compliance control
- Trade marketing actions integrated with distributor incentive programs
- Sell-in and sell-out campaign management with channel communication
- Coordinator and promoter team management and in-store activations
Trade Marketing + Incentives: the perfect synergy
The greatest effectiveness in channel brand management is achieved when trade marketing actions are integrated with a distributor and sales force incentive program. When the channel has a reason to display your brand well, results multiply. At AV we design that strategic integration like no other company in Argentina.
Industries we serve
We have experience in brand management and trade marketing across mass consumer goods, pharmaceutical, technology, automotive, insurance, telecommunications, and retail sectors. Each industry has its own channel particularities, and our team knows them in depth.
Is your brand where it should be at the point of sale?
Let’s talk: info@av-buscom.com.ar | +54 11 5263-7652